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Opera Mediaworks will change its name to AdColony


Opera Mediaworks will have a new name in the new year — AdColony.

Mediaworks started out as the ad-focused subsidiary of mobile browser company Opera, but it split off when a Chinese consortium acquired the browser business (and took the Opera name with it) earlier this year.

AdColony, meanwhile, focuses on mobile video ads (it says it’s the second most widely installed SDK in the top 1000 apps, after Google), and it was acquired by Opera back in 2014. AdColony’s Will Kassoy is now CEO of Mediaworks.

“I am excited to unify the advertising business under the AdColony brand globally,” Kassoy said in the announcement. “We are passionate about brand experiences that evoke emotion and drive real outcomes by combining both creativity with the next generation of advertising technologies like data science-driven automation and Artificial Intelligence.”

The name change will take effect in January.


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